GOOGLE ADS ANALYST IN MALAPPURAM
WHAT IS GOOGLE ADS
Google Ads is an online advertising platform developed by Google, allowing businesses to create and display ads on Google’s search engine results pages and across its network of partner websites. It operates on a pay-per-click (PPC) model, where advertisers pay each time a user clicks on their ad.
Features of Google Ads:
Search Ads: These are text-based ads that appear at the top or bottom of Google search results when users search for specific keywords.
Display Ads: Visual ads (banners, images) shown on websites that are part of the Google Display Network, reaching a broader audience across various sites.
Video Ads: Ads that appear before, during, or after YouTube videos. These can be skippable or non-skippable.
Shopping Ads: Product-based ads that showcase images, prices, and details, appearing in Google search results and the Shopping tab.
App Ads: Promotions for mobile apps that can appear in Google Search, Play Store, YouTube, and other apps.
Remarketing: Targeting users who have previously visited your website with tailored ads to encourage them to return.
Benefits of Google Ads:
Targeted Reach: Advertisers can target specific demographics, locations, and interests, ensuring ads reach the right audience.
Budget Control: Advertisers can set daily budgets and maximum bids for clicks, giving control over spending.
Measurable Results: Detailed analytics allow businesses to track performance, measure ROI, and adjust campaigns accordingly.
Quick Results: Unlike organic search strategies that take time to build, Google Ads can generate traffic and leads almost immediately.